The ‘butterfly effect’. Open the pages of a book in Ribchester and…

The ‘butterfly effect’ is part of Edward Lorenz’s Chaos Theory. The phrase refers to the idea that a butterfly’s wings might create tiny changes in the atmosphere that may ultimately alter the path of a tornado.

Now consider this…I took out a bank loan from RBS to build our photography studios, and three months later the banking system is on the verge of collapse and there is a worldwide recession. Last week I bought a new MacBook and this week shares in Apple reached an all time high. And spookily last Thursday I started reading Jules Vernes’ Journey to the Centre of the Earth, which is about a volcano in Iceland and……

Open the pages of a book in Ribchester and.......

Perhaps my last blog might bring constitutional changes to Political marketing!