You won’t get ‘shafted’ at Stax

Radio advertising is one of those mediums which can go horribly wrong if not executed properly, and so we were a little unsure about trialling it for Stax by putting our faith in another creative team.

Fortunately the guys at talkSPORT were on the ball, and came up with shed load of good ideas. In the end, the team decided on a parody of the 70s cult classic film Shaft, with the line ‘You won’t get Shafted at Stax’ underpinning the campaign.

The campaign, which is running for a total of 3 months will feature heavily on talkSPORT, Key 103 and Magic, as is backed up by 48-sheet billboard advertising with Titan Outdoor. Stax are confident that the profile of the brand will be elevated to new levels, and early signs are good with the Manchester branch having has just had their most successful week ever!

The multi-channel campaign, which is clearly labeled ‘Strictly Trade Only’ is aimed at the trade and retail market, and comes on the back of such strong support from the Stax suppliers. Supported by e-marketing and direct mail sales promotions, this is the biggest campaign of its type in Stax history.

Stax Joint Managing Director, David Hibbert, commented, “With a branch double the size of the old Manchester we inevitably need to strengthen awareness of the Stax brand and maximise footfall into the new site, and initial signs are very positive.”

An old face returns to Workhouse.

Steven Carlin is a name and face well known within Workhouse and we’re delighted that he has come to join us as New Business Manager.

Steven first worked with workhouse for 3 years as a designer leaving in 2005 to broaden his horizons and gain valuable experience freelancing and working with several advertising and marketing agencies.

In a strive to expand and grow Workhouse, Steven has been asked to rejoin the team as New Business Manager, bringing with him his exceptional talent and knowledge.

A local resident to Workhouse and an expectant father, Steven is delighted to be joining the Team at Workhouse once again saying that the opportunity could not have come at a better time.

Cumbria Chamber of Commerce Magazine

We’re really pleased to have won the pitch to produce a bi-monthly business magazine for the Cumbria Chamber of Commerce. The Chamber were excited by our desire to give Cumbria a fresh, punchy, well-designed glossy magazine with relevant, well-researched articles and affordable advertising.

We’re doing everything from writing the features, selling the advertising, taking the photography and designing the pages to overseeing print and distribution. Our first issue of the 36 page mag is available from Sept 09 and we can’t wait to see it!

Watch this space for the online emag version…