Twenders – a sign of things to come?

25 01 2010

Very busy last week, even too busy to blog.

One thing we really liked last week was the first ‘twender’ we came across. The Lancashire and Blackpool Tourism Board needed  an agency quickly for a digital promoton with a tight deadline, and on Monday last week decided to put it out to tender on a tweet, promising to announce the shortlisted agencies on the Friday. And well done to the innovative LBTB, they had 43 responses to the tender, here’s how they explained it on their blog…

http://lancashireandblackpool.wordpress.com/2010/01/22/twendsetters/

Steven Carlin coined the phrase’ twender’ and now claims copyright for inventing a new word! The little twendsetter!





A Christmas baby at Workhouse!!

5 01 2010

If you read this blog pre Christmas you will have known that our New Business Manager Steven and his partner Sarah were expecting their first baby at any moment. We were all on tenterhooks expecting good news at any minute…..but as we broke up for the holiday, and baby was two weeks overdue, there was still no news….until  3pm on Christmas Day, as we were literally carving the turkey, pouring the champagne and listening to The Queen, I received the following text….

“Hi Mark, Sophie Carlin, 7lb 5oz was born at 8.47am this morning, Sarah and baby Sophie are doing great”

How fantastic is that. A Christmas baby! Everybody at Workhouse is delighted for Steven and Sarah and their brand new baby daughter, surely their best Christmas ever. Congratulations to you both and welcome to baby Sophie!

And as we all crunched through the ice and into work yesterday we had another celebration, as designer James Hogg who pre Christmas went on holiday to Brazil with his girlfriend, announced that he had  come back with a fiancee! Whilst on holiday in sunny Rio, he popped the question to his Brazilian, model, girlfriend Debra who, unfortunately for the rest of the male population, agreed to marry the Liverpool fan from Southport! Congratulations James and Debra.

Pics of baby  here soon… pic of beach babes below!

James and Debra in Brazil

All smiles in Brazil





Life at Workhouse…often challenging, often exciting, often frustrating, always busy…but never ever dull!

15 12 2009

I would say this but…..the atmosphere at Workhouse is electric at the moment. The tension and excitement is palpable.

With only 6 working days (including today) left before Christmas everybody is flat out. It’s normally wind down time but not this year. We’re pitching on Friday, we’re waiting for the yes/no on a couple of big proposals, a lot of existing clients are very busy, staffing issues are to the fore, we’re light in Account Management and have had to draft in some freelance design help in the studio this week, but can we manage it….YES WE CAN!  On top of that we’re shooting our annual Christmas video tomorrow, editing and e-mailing Thurs/Fri. We’ve another big photo shoot coming up in the New Year (do we know that’s only 7 working days away!!!) , and a raft of new business wins to start working on.

We’ve a training day with our new admin system to fit in, the voting and deciding on our ‘staff member of the year’, the Christmas party, the new accountant to brief, and the creative for our new year mailing to do. And this is while we’re all on tenterhooks awaiting the arrival of Stevens new baby…..

No let up when I get home, as we have my brothers family and Nita’s parents up for Christmas…. Christmas dinner for 10. Youngest son Ben is frantically decorating the granny flat above our garage trying to move in in time for Christmas, as well as trying to start his training as he’s been accepted to run the London Marathon. And oldest son Tom is on the verge of a ‘life changing’ decision as we wait to find out if our family’s offer to buy the lease on the Threshers store where he works has been accepted! If we get it Tom’s Wine Shop in Whalley will be open as fast as is physically possible! As well as all my Christmas shopping to do.

Life at Workhouse…often challenging, often exciting, often frustrating, always busy…but never ever dull!





The stork is on it’s way for Steven and Sarah!

11 12 2009

What a varied and exciting couple of days it’s been, so busy, no time to do any blogging.

We’ve had some really good new business wins this week and Steven Carlin is doing a sterling job, dashing here there and everywhere. And this is when he’s expecting his first baby, well it’s his partner Sarah that’s doing the expecting!

What’s more, the due date is TODAY! And he’s just rushed upstairs with the good news….”I’ve just won another client!!” We all wish Steven and Sarah all the best and an exciting weekend beckons….watch this space…for news and pictures!





Whorehouses, scaredey-cats, vomit and sour grapes.

3 11 2009

Apparently there are blogs that get millions of hits on a regular basis, thousands of followers all glued to the screens with huge anticipation of what’s coming next. As for my blog, I thought my readers amounted to a couple of staff, a couple of ex staff, my wife, and a bloke who mistakenly tapped in Workhouse when he was really looking for a whorehouse. So I was absolutely delighted to find out that the Workhouse Marketing blog had 73 visits (that’s nearly two coachloads) to the blog on Friday! (the whorehouse still probably got more visits though.)

Got an e-mail today from one reader, the business magazine Lancashire Business View no less, saying that they really enjoyed my blog post last week called ‘To pitch or not to pitch’ and could they put it on their website, but I was a bit of a ‘scaredy-cat’ worried that the company concerned might recognise themselves and strike us off their Christmas card list alltogether. Steven Carlin e-mailed me a really good article about not pitching written by Julian Kynaston the Chairman of Propaganda called “pitching – there is another way”. They don’t pitch and Julian is forthright in his reasons why.

Read it on this link…

http://thedrum.co.uk/blogs/juliankynaston/2009/10/30/pitching-there-is-another-way/

If you read my post on pitching last week, you’ll know we were in a six way pitch, in front of 10 senior executives, for a company’s new website. Well it’s now down to the last two…they have made a decision….and we’re going home, we didn’t make it through. Funnily enough their existing agency, who they’ve had a long standing relationship with, is still in the race, and why not they know the client better than anyone, but I’ll bet my bottom dollar they get the job. I did wonder about the rationale of getting all your ‘not too website savvy ‘ top brass in for a day of six presentations, but hey, a lot cheaper than paying for a seminar I’d say. And customised too. Sour grapes? Of course!

Steven sent me another article on pitching, brilliantly entitled ‘does my website make you puke?’ A great blog from Tony Stanton, MD of An Agency Called England, who lost a pitch because a vegetarian client claimed his website had literally caused her to vomit! (They’re selling the sizzle not the sausage)

Here’s the blog…

http://thedrum.co.uk/blogs/tonystanton/2009/10/30/does-our-web-site-make-you-puke/

And here’s the website…

http://www.englandagency.com/

An Agency Called England Homepage Screen Grab

So having already pointed you in the direction of two competitors both writing blogs for The Drum magazine, I will finish by promoting another. I’m a big fan of Lancashire Business View, I think it’s by far the best regional business magazine we’ve ever had in Lancashire, The editor is a talented journalist from Ribchester, Ben Briggs (we buy eggs off his mum), and the publisher is Richard Slater, (who competes with us under the guise of Slater PR) a Blackburn Rovers fan and general supporter of all things East Lancashire over many years. Keep up the good work boys.

http://www.lancashirebusinessview.co.uk/





A good day for a ‘well done’

30 10 2009

My wife Nita and I started Workhouse Marketing back in 1992, and we’ve worked together virtually every day since. Even so, every night she asks me if I’ve had a good day. My response is pretty much the same, ” well, half of it was above average, and the other half of it was below average!” I guess what I mean is the average day of an MD generally includes some really good, positive news or achievements, but also some sticky issues to deal with revolving around staff, or money, or IT or something that conspires to balance out that smiley happy feeling when everything is just ticketyboo. Yesterday was no exception, but as it’s Friday I’m going to tell you about the smiley stuff and leave the sticky stuff to another day.

It was great to get not one, not two, but three really nice ‘thank you’s’ from three different clients yesterday. We have recently designed, written and published Training 2000’s new business magazine Source. We had our review meeting yesterday and our client said that ‘we exceeded their expectations’ and gave our team a big thank you for the quality of the magazine. (Heidi Kettle and Ian Macdonald are due all the credit at Workhouse)

Although I would say this, but it is a good read, and a good magazine to advertise in. Source Magazine has a lot of credibility and has a readership of about 4000 senior business decision makers in Lancashire. If you’d like me to send you a copy of the last issue just ask and it shall be done.

The second thank you came from the North Yorks Probation Service, on signing off their new brochure, their e-mail read “Thanks for all the hard work over the past week or so and pass thanks to Heidi and Nicky as well along with the rest of the team there. Thanks again.”

The third thank you came as a response to a previous post on this blog, from Lottie Designs who was in the photography studio yesterday shooting the cover of the next Live Ribble Valley magazine, who thanked Steven Carlin and Andrew Woodhouse, our photographer, for looking after them and helping with the shoot. Live Ribble Valley have used Workhouse Studios now on several occasions, and (I would say this too) it is an excellent mag and has a good reputation with everyone I talk to in the area.

Comments like these only take a few minutes but have a tremendous effect, not only on the people concerned, but everybody in the company gets a lift knowing that we’re doing good work and it is appreciated.

On the other hand I never say Thank You to my staff often enough and off course all my staff reading this are now saying ‘bloody right’. But of course an MD can’t win..If I walk round saying well done to everyone all the time for everything they do like some inane grinning happy jack, it would have little value “Well done Joe, you’ve managed to put one foot in front of the other today, that’s the best bit of walking I’ve seen for a while!” Conversely when I do say well done I can feel them thinking ” That’s all well and good, but it’s long overdue”. It’s a bit like when I buy my wife flowers, the first thing she says is “you never buy me flowers”…errr I just did!

So, at the end of my first week of blogging, I’m going to make an oscar style speech so….I’d like to thank all my staff for their hard work and good work it is too. I’d like to thank all my clients for trusting us to do the good work in the first place. I’d like to thank my family for putting up with me and putting the bins out every Tuesday. I’d like to thank the following who’ve added to the character of life in the past couple of weeks, Chris and Rachel for a superb wedding (I smiled all day), The Twang for an amazing gig at the Ritz, The poppy lady at Strensham services, Gareth and Nan and CJFiji, Slazenger and Adidas, Jed, Margaret the dog trimmer and Janis for the Victoria Sponge. Oh and if you haven’t bought a Ribchester Calendar Girls calendar yet, please do. Oh and a big thank you to the person who reads this blog, whoever you are.





An old face returns to Workhouse.

4 09 2009

Steven Carlin is a name and face well known within Workhouse and we’re delighted that he has come to join us as New Business Manager.

Steven first worked with workhouse for 3 years as a designer leaving in 2005 to broaden his horizons and gain valuable experience freelancing and working with several advertising and marketing agencies.

In a strive to expand and grow Workhouse, Steven has been asked to rejoin the team as New Business Manager, bringing with him his exceptional talent and knowledge.

A local resident to Workhouse and an expectant father, Steven is delighted to be joining the Team at Workhouse once again saying that the opportunity could not have come at a better time.