Twenders – a sign of things to come?

Very busy last week, even too busy to blog.

One thing we really liked last week was the first ‘twender’ we came across. The Lancashire and Blackpool Tourism Board needed  an agency quickly for a digital promoton with a tight deadline, and on Monday last week decided to put it out to tender on a tweet, promising to announce the shortlisted agencies on the Friday. And well done to the innovative LBTB, they had 43 responses to the tender, here’s how they explained it on their blog…

http://lancashireandblackpool.wordpress.com/2010/01/22/twendsetters/

Steven Carlin coined the phrase’ twender’ and now claims copyright for inventing a new word! The little twendsetter!