It is a year to the day that my eldest son Tom opened The Whalley Wine Shop in Whalley (I can’t believe a year has gone by so quickly!). Up to that point I’m not sure he really had a grasp of what his Mum and Dad did for a living! Or paid that much attention to it anyway…
A year on and in an email I got from him yesterday, I think he fully understands not only the importance of marketing but the very essence of it…..Amongst a list of requirements for charity ads, point of sale material, email broadcasts and website updates, “Dad,” he said, ” I also need a very targeted advertising campaign to make sure it hits exactly the right people for the minimum cost….!!” That’s it son, you’ve got it….join the club!!
My mantra has always been to ‘reach the right people, say the right things, at the right time.’ It is the essence of good communication. Of course there are now a lot of ways to reach the right people and the skill is in choosing which ways to do it that produce the desired results and don’t cost the earth. The answer to Toms question is what we have been providing clients at Workhouse Marketing for the last 20 years!
Mark.
